Advertising on Arts & Letters Daily
Arts & Letters Daily is widely regarded as the Internet’s
best source for culture and ideas. The Web site draws together the
most intelligent, provocative, and illuminating news stories, features,
critical reviews, political essays, and commentaries published online.
New material is added six days a week. The site also houses an archive
of articles dating back to 1998.
Arts & Letters Daily is divided into three main columns: Articles of Note,
New Books, and Essays and Opinion. Links along the left side of
the page connect readers to a variety of international newspaper
and magazine Web sites, columnists, weblogs, and search engines.
The Arts & Letters Daily readership comprises a wide
array of discerning, intellectually-engaged people from around the
world, including scientists, educators, journalists, editors, people
in business, entertainment, medicine and the professions, and political
leaders. 70% live in North America. 45% hold a master’s or
doctoral degree. 58% visit the site at least once a day. Monthly
traffic to the Arts & Letters Daily Web site is approximately
3 million page views from more than 340,000 unique viewers.
Banner Advertising
There is one banner ad position on Arts & Letters Daily. The ad is 200
x 200 pixels and appears above the fold in the right column of the
page. The editorial adjacency and positioning of this banner make
it an ideal way for you to promote your organization to our readers.
Rates
|
Number of impressions | CPM*
|
|
20,000 - 199,999 | $35
|
|
200,000 - 299,999 | 32
|
|
300,000 - 399,999 | 30
|
|
400,000 + | 28
|
Rates for contract advertisers
Advertisers who have signed print advertising contracts with The Chronicle of Higher Education
or The Chronicle of Philanthropy at the frequencies listed below are eligible for discounted advertising rates on Arts & Letters Daily
|
Print contract level | CPM
|
|
3x | $33
|
|
6x | 32
|
|
9x | 30
|
|
12x | 28
|
|
18x | 25
|
|
24x | 23
|
Minimum banner purchase is 20,000 impressions
For targeted banner placement, add $5 to the CPM per targeting element.
Creative Specifications
Size: 200 x 200 pixels
Maximum file size: 20K
File formats: jpeg, gif, and animated gif. Number of loops must be limited to 3.
We do not accept rich media, iframes, or layers.
Creative deadline: 5 business days prior to the campaign start date.
Third-Party Ad Trafficking
We gladly accept tags from third-party ad servers. Arts and Letters Daily is a DoubleClick DART site.
Advertisers who wish to traffic ads through DoubleClick must submit live internal redirect tags a minimum
of 5 days prior to campaign start date.
Targeting Options
Using DoubleClick’s DART technology, advertisers can target their banner campaigns to their desired audience by
country, state, ZIP code, area code, top-level and second-level domains, operating system, Internet service
provider, and browser type.
Reporting
Arts & Letters Daily advertisers can view the success of their banner advertising campaign at any time.
Advertisers will be sent a user name and password via e-mail for access to the DoubleClick
system at the beginning of the advertising campaign. Campaign-performance statistics can be
viewed by day, by banner, and by all targeting criteria. The reports can be downloaded from
DoubleClick and used in most spreadsheet programs. Reports can also be generated in the Adobe PDF format.
Advertising Contact Information
Megan Hauck
Sales Manager,
The Chronicle of Higher Education
437 Madison Avenue
New York, NY 10022
Telephone: (212) 758-5781
Fax: (212) 758-1170
E-mail: adinfo@aldaily.com
*CPM stands for “cost per thousand.” Banner advertising rates are based on cost per thousand ad impressions.
All rates quoted are gross. Arts & Letters Daily offers a 15% agency discount to recognized advertising agencies.
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